In 2023, Royalty Pharma invited us to up the game for their fifth annual Accelerating Bio-Innovation Conference (ABI). The brief was to create an engaging branded backdrop to anchor TED Talk-like presentations and panels in MIT’s iconic Room 10-250 classroom, with an eye to both the in-room audience experience and the quality of the program capture video to be produced over the course of the two-day gathering.

Working within the constraints of a very narrow space, we created a shallow, self-supporting structure featuring a grid of graphics panels, developed in collaboration with branding and digital marketing consultant Cedric Nicole, with both internal and external LED lighting. We also enlivened the space with an extensive lighting design covering the entire classroom.

The ABI Conferences alternate years between MIT in Cambridge, Massachusetts, and University of Cambridge in England. For 2024 in the UK, adapting to the Francis Crick Auditorium in the Hinxton Hall Conference Centre, we created a matching scenic installation, leaning into blue as the hero color, with a photo of Kings College replacing MIT’s Great Dome as the anchor for the graphic background.

Held in partnership with the University of Cambridge and the Massachusetts Institute of Technology since 2019, the Accelerating Bio-Innovation Conference is an interdisciplinary summit that brings to light the triumphs and hurdles in drug discovery and development. The event brings together thought leaders from the bio-innovation sphere to engage in crucial debates and discussions confronting pioneers in the world of new biopharmaceuticals, bridging the realms of science, investing and innovative therapeutics.

2023 Highlights

2024 Highlights