Massachusetts Institute of Technology’s first online Commencement • 2020
Watch the 60-second Invitation Anagram.
Watch the 30-second Brass Rat Turning video.
Watch the 60-second Degree Conferral video.
Watch the 60-minute Ceremony webcast.
A global audience of more than 85 thousand logged in to watch Massachusetts Institute of Technology’s first-ever online Commencement ceremony on May 20, 2020. Webcasting its graduation festivities from Killian Court in Cambridge Massachusetts was a long-standing habit, but the Institute had never had to forego the in-person event until COVID-19 sent the entire student body home in spring 2020. In this context, the Office of Institute Events, our long-time client and collaborator, asked us to help shape and produce an hour-long online event. Keynote speaker Admiral William McRaven, sequestered in Austin, Texas, remained committed to participating, as did MIT President Rafael Reif, Chancellor Cynthia Barnhart, Graduate Student leader Peter Su, and Undergraduate Student leader Nwanacho Nwana, as well as 7 other speakers, all sequestered in different cities around the US.
Our creative direction and production input included shaping and pacing the event flow; scripting and remarks editing; designing and producing an animated Anagram Invitation that went to MIT’s global community of 140 thousand; an animated Ceremony Title Anagram sequence; connector videos we dubbed Intro–stitials to introduce each of the speakers; a video to accompany the iconic moment for seniors when they turn their Brass Rat school rings; a playful Degree Conferral animation in which the President “launched” degrees out of the top of MIT’s dome to the graduates; and a crowd-sourced production of two School Songs.
We also managed the Video Capture for the dozen speakers—some live, some pre-recorded—designing iconic Backdrops and creatingTech Kits sent to all of the sequestered speakers, connecting their presentations visually and optimizing the quality of their audio and video. And we captured drone footage of the empty campus (used in a pre-ceremony webcast) as well as a unique drone shot down the entire length of MIT’s famous Infinite Corridor that became the background for the Video Scroll of 3500 graduates names that concluded the ceremony.
Following the webcast, President Rafael Reif wrote: “Today’s graduation production was absolutely excellent. It was entertaining, well-paced, fun, moving at times, truly terrific. I cannot imagine a better virtual Commencement. I congratulate you and I thank you. You made MIT look tremendously good today.”.